Welcome


Marketing is a tough business. It requires many skills both creative and technical, and it’s in flux today more than it ever has been.

I’m writing this blog with an emphasis on actionable articles about lead generation and leadership in marketing. I want to highlight the amazing work that’s being done in our industry by diving into the messy details and showing you how it works. Care to join? Subscribe and spread the word.

Subscribe now

Welcome


Marketing is a hard business. It requires many skills both creative and technical, and it’s in flux today more than it ever has been.

So I’m writing this blog with an emphasis on tactics, techniques, and process. My mission is to create actionable articles that teach valuable skills, both about lead generation and leadership in marketing. I want to highlight the amazing work that’s being done every day in our industry by diving into the messy details and showing you how it actually works. Care to join? Please subscribe and spread the word.

Subscribe now

Eureka! How to Get a Literary Agent and Publisher in 2020

If you want to get a literary agent or land a book deal, this ultimate guide will show you how.


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0 Comments62 Minutes

17 Marketing Podcasts Every Marketer Should Listen To

The next time you’re stuck in traffic, running on a treadmill, or cleaning out the garage while simultaneously hiding from your mother-in-law...


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18 Comments70 Minutes

Blueprints for a $20 million webinar funnel, inspired by Sam Ovens

Forget his helicopter and his multimillion-dollar Manhattan loft—the coolest thing about Sam Ovens...


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4 Comments28 Minutes

Emmy Award-Winning Content Marketing Strategy

A while ago I was scrolling through Facebook and saw a sponsored post with Anthony Bourdain’s face on it and the headline...


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3 Comments23 Minutes

Smart Remarketing: Dennis Yu’s 3×3 Video Grid

Dennis says successful marketing requires sequencing people through a WHY, HOW, and WHAT journey...


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8 Comments27 Minutes

Best of the Best Promo Ideas for Lead Gen

If you want to run a contest or giveaway for social media lead generation, you’re in luck...


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28 Comments16 Minutes

Why Stay: Remaining the Status Quo

In the last content marketing strategy I shared, I outlined the most effective framework for how to tell your...


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20 Comments17 Minutes

Tackling Personal Brands with the Topic Wheel

Anyone can build a personal brand to become a well-known influencer or sales machine. Better yet, you don’t need to be a celebrity to do it.


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0 Comments17 Minutes

Building a Social Community. Fast.

Here’s how to start a successful online community according to one of the best social media tribe-builders out there...


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1 Comment22 Minutes

Webinar Marketing: The Sam Ovens Framework

I wrote a teardown of the Sam Ovens consulting webinar in July, and it quickly became my most successful post ever...


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5 Comments19 Minutes

Repurposing Pillar Content

If Document, Don’t Create is the method by which Gary Vaynerchuk is constructing his “honey empire”, then pillar content...


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9 Comments16 Minutes

Automated Prospecting on LinkedIn

Here’s a great strategy for outbound lead generation with LinkedIn from Josh Fechter...


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0 Comments17 Minutes

Cross-Interest Targeting

What Larry Kim calls the inverted unicorn ad targeting method, I call cross-interest targeting. Tomato, tomahto...


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0 Comments10 Minutes

Powerlikes and Engagement Pods on Instagram

Powerlikes are likes and comments from a network of large accounts (usually with at least 20k followers, but as high as 100k+)...


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19 Comments9 Minutes

Document, Don’t Create

Gary Vaynerchuk is an unstoppable content machine. On top of publishing five New York Times best sellers and thousands of online videos...


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0 Comments27 Minutes

Funnel Mapping Tools

Data-driven marketers have an attraction toward funnels bordering on the type of timeless love found in Titanic or Romeo and Juliet...


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0 Comments15 Minutes

Harvesting Viral Content

Sometimes you need to take a break from selling, selling, selling and nurture your audience...


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0 Comments9 Minutes

Larry Kim’s Social PR Hack

Here’s a tactic that’s so simple it hurts. If there’s something newsworthy happening in your space...


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0 Comments6 Minutes

Data-Driven Homepage Design

I’ve designed a lot of websites. Personal websites, SaaS websites, eCommerce sites. Traditional media websites. Agency websites...


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0 Comments14 Minutes

Lead Magnets That Convert Like Fire

The #1 rule of every content marketing strategy is that for every piece of content you publish, there should be a call to action...


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0 Comments13 Minutes

The Copywriting Bible

There are a lot of good templates out there for content creators. Keyword: good. But good isn’t good enough...


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2 Comments5 Minutes

Why Change: Defeating Status Quo Bias

Funny story: I saw Tim Riesterer speak at a conference in Scottsdale two years ago and got so fired up by his presentation that when I got home...


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2 Comments34 Minutes

Trojan Horse Surveys

A while back, my colleague and managing editor at Vendasta, Dew Smith, had a great idea to combine our research surveys...


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0 Comments10 Minutes

HubSpot’s Secret Weapon: The Thought Leadership Committee

In his book The Sales Acceleration Formula, Mark Roberge—former CRO of HubSpot—outlines the exact tactics that HubSpot used...


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2 Comments13 Minutes

Quora Lead Generation

A strong Quora presence can pay off in droves. Beyond lead generation, it helps you establish thought leadership in your niche...


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0 Comments29 Minutes

5-Step Slack Hack for Sales and Marketing Alignment

How great would it be if everyone in sales and marketing shared helpful feedback about the prospects...


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2 Comments14 Minutes

Flagship Content Marketing Strategy

Raise your hand if you think you have too much content. Looking around the imaginary room right now, I’d say most hands...


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4 Comments11 Minutes

Gary Vaynerchuk’s $1.80 Instagram Strategy

Here’s another great Gary Vee tactic called the $1.80 Instagram strategy. The gist is simple...


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2 Comments6 Minutes

Dennis Yu’s $1/Day Social Marketing Strategy

“Dollar a Day” is the crown-jewel of Dennis Yu’s social marketing strategy.


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3 Comments6 Minutes

Doubling Instagram Views with Location Tags

Here’s a hot tip: when you’re tagging locations on Instagram, always tag a specific spot. Say you’re walking around the Lower East Side...


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1 Comment4 Minutes

Blueprints for a Viral Loop on LinkedIn: Saying “Yes”

Viral loops can be difficult to pull off, but this one is so simple it hurts. The strategy comes from Anna Vital’s post on the Ahrefs blog...


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0 Comments11 Minutes

Hacking Content Marketing With Ahrefs

Josh Fechter’s Facebook Group, Badass Marketers and Founders, is bursting with great content marketing strategy ideas...


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1 Comment7 Minutes

Follow/Unfollow on Instagram (The Safe Way)

Follow/unfollow strategies are controversial, but there’s no denying they work. If they were spells in the Harry Potter universe...


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1 Comment7 Minutes

Facebook Lead Ads Done Right Every Time

Facebook lead ads have been responsible for over half of the growth my team at Vendasta has driven in the last two years...


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1 Comment17 Minutes

Giveaway Loops on Instagram

Giveaways have been around since cavemen invented the wheel and needed to sell it. While they don’t always result in...


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4 Comments16 Minutes

10/10/10 Hashtag Strategy for Instagram

Your goal with hashtags should be to reach the Explore page. That’s how you bring in hundreds...


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27 Comments4 Minutes

Reaching the Top of Reddit

A while ago, I saw this post by Jon Buchan in Josh Fechter’s Facebook Group, Badass Marketers and Founders (BAMF), and it caught my eye...


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0 Comments17 Minutes

Long-Form Sales Letters

Remember infomercials? The long, drawn-out sales pitch. The dramatic voiceover. The cheesy black-and-white reenactments...


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0 Comments17 Minutes

Ideal Content Breakdown

When it comes to a content marketing strategy, what’s better: quality or quantity? In other words, is it better to publish a lot of content on a regular basis...


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0 Comments18 Minutes

Outbound marketing the inbound way: How to fuel your sales engine

Four years ago, I was sitting at my desk in the marketing department—which, back then, consisted of myself...


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4 Comments29 Minutes

“Does Your CXO Know?”

Gary Vaynerchuk gave a great keynote at HubSpot's Inbound conference. Here’s the best tactic.


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1 Comment9 Minutes

Mommy, where does recurring revenue come from?

Meet Penny the precocious stick girl. Penny is only seven-years-old, but she already knows what she wants to be when she grows up...


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0 Comments35 Minutes

Online Listings: The fastest way to improve your business overnight

Business listings hold the secret to potentially doubling—or even tripling—your marketing results overnight...


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0 Comments54 Minutes

Online Reviews: Everything You Need to Know and Do

Online reviews are no joke (as much as there are endless hilarious and entertaining reviews out there). More than 88% of shoppers...


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0 Comments83 Minutes

Product Hunt Launch Formula

“Product Hunt is where MVPs and startups go to die or thrive.” So starts Josh Fechter’s post...


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0 Comments3 Minutes

Dear Agencies: You’re Screwed

A few months ago—I think it was February 17, but don’t quote me on that—I was staring into my computer’s webcam with a half-stunned, half-horrified...


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0 Comments15 Minutes

Data-Driven Blog Design

Here’s an oldie but a goodie from 2016. The topic? Data-driven blog design. Justin Brooke says he spent $30,000...


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0 Comments13 Minutes

How to Master Your Online Presence, Yoda Style

You must unlearn what you have learned. When Yoda said that to Luke Skywalker a long time ago in a galaxy far, far away...


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0 Comments10 Minutes