Welcome
Marketing is a tough business. It requires many skills both creative and technical, and it’s in flux today more than it ever has been.
I’m writing this blog with an emphasis on actionable articles about lead generation and leadership in marketing. I want to highlight the amazing work that’s being done in our industry by diving into the messy details and showing you how it works. Care to join? Subscribe and spread the word.
Welcome
Marketing is a hard business. It requires many skills both creative and technical, and it’s in flux today more than it ever has been.
So I’m writing this blog with an emphasis on tactics, techniques, and process. My mission is to create actionable articles that teach valuable skills, both about lead generation and leadership in marketing. I want to highlight the amazing work that’s being done every day in our industry by diving into the messy details and showing you how it actually works. Care to join? Please subscribe and spread the word.
July 2, 2024
Vendasta Review: A Complete Guide for 2024
The following is everything I know about Vendasta, including my honest, unbiased opinions about its software, support, pricing, alternatives, and more.
7 Comments40 Minutes
May 22, 2024
10 Things Every Director & VP Should Negotiate
Most directors and VPs don’t know how to negotiate senior compensation effectively. Here are the top 10 areas where they leave money on the table.
0 Comments4 Minutes
June 8, 2023
White-label WordPress development for agency owners
Everything you need to know about white-label WordPress development, including pricing, discounts, vendors, and more.
4 Comments18 Minutes
May 31, 2023
Ultimate guide to white-label digital products
Everything you need to know about white-label digital products, including best sellers, pricing strategies, top Marketplaces, and tips for maximizing margins.
0 Comments25 Minutes
May 13, 2023
Ultimate guide to local SEO reseller solutions
Everything you need to know about local SEO reseller solutions, from products and services to pricing, providers, audits, and discounts.
1 Comment23 Minutes
May 9, 2023
Best white-label social media management solutions for agencies
Ultimate guide to white-label social media management, from products and services to pricing, providers, and discounts.
3 Comments24 Minutes
April 25, 2023
Huzzah! White-label Facebook Ads management agency owners can trust
Everything you need to know about white-label Facebook Ads management.
6 Comments14 Minutes
April 21, 2023
Ca-ching! White-label PPC services for digital agencies
Ultimate guide to white-label PPC services, from pricing and delivery models to juicy discounts.
7 Comments18 Minutes
April 2, 2023
Vendasta Pricing: Demystified! Complete Guide for 2023
Get a comprehensive look at Vendasta pricing in 2023. Includes full breakdown of subscriptions, fees, seats, product costs, add-ons, and more.
7 Comments12 Minutes
July 28, 2020
Goodbye Vendasta
Eight years ago I was sitting at home with the remains of a crumbling start-up scattered around my apartment in Saskatoon, Saskatchewan. Video cameras. Swag. Lanyards...
15 Comments9 Minutes
June 17, 2020
MasterClass just raised $100 million and here’s how I would spend it
When I was a kid I wanted to be a screenwriter. I read every book and blog and forum on screenwriting and pumped out dozens of scripts that never saw the light of day...
0 Comments26 Minutes
May 20, 2020
Alec Baldwin has the best interview show in the world and more people should listen to it
Alec Baldwin + WNYC have the best interview podcast in the world and more people should listen to it. Here are 10 marketing suggestions to make it blow up.
0 Comments34 Minutes
April 18, 2020
If I ran the NYT Crossword app, here’s what I’d do
My wife and I are NYT Crossword nuts. We solve it together. We analyze our stats together. We laugh at all of the Brooklyn 99 references together…
0 Comments25 Minutes
April 1, 2020
Sam Ovens: Blueprints for a $20M webinar funnel
Forget his helicopter and his multimillion-dollar Manhattan loft—the coolest thing about Sam Ovens...
9 Comments15 Minutes
January 2, 2020
17 Podcasts Every Marketer Should Listen To
The next time you’re stuck in traffic, running on a treadmill, or cleaning out the garage while simultaneously hiding from your mother-in-law...
18 Comments14 Minutes
October 10, 2019
Emmy Award-Winning Content Marketing Strategy
A while ago I was scrolling through Facebook and saw a sponsored post with Anthony Bourdain’s face on it and the headline...
3 Comments13 Minutes
October 8, 2019
Smart Remarketing: Dennis Yu’s 3×3 Video Grid
Dennis says successful marketing requires sequencing people through a WHY, HOW, and WHAT journey...
2 Comments11 Minutes
October 2, 2019
Best of the Best Promo Ideas for Lead Gen
If you want to run a contest or giveaway for social media lead generation, you’re in luck...
28 Comments6 Minutes
September 30, 2019
Why Stay: Remaining the Status Quo
In the last content marketing strategy I shared, I outlined the most effective framework for how to tell your...
20 Comments7 Minutes
September 26, 2019
Tackling Personal Brands with the Topic Wheel
Anyone can build a personal brand to become a well-known influencer or sales machine. Better yet, you don’t need to be a celebrity to do it.
0 Comments7 Minutes
May 2, 2019
Webinar Marketing: The Sam Ovens Framework
I wrote a teardown of the Sam Ovens consulting webinar in July, and it quickly became my most successful post ever...
1 Comment6 Minutes
February 10, 2019
Repurposing Pillar Content
If Document, Don’t Create is the method by which Gary Vaynerchuk is constructing his “honey empire”, then pillar content...
1 Comment5 Minutes
August 5, 2018
Cross-Interest Targeting
What Larry Kim calls the inverted unicorn ad targeting method, I call cross-interest targeting. Tomato, tomahto...
0 Comments4 Minutes
July 29, 2018
Document, Don’t Create
Gary Vaynerchuk is an unstoppable content machine. On top of publishing five New York Times best sellers and thousands of online videos...
0 Comments13 Minutes
July 3, 2018
Larry Kim’s Social PR Hack
Here’s a tactic that’s so simple it hurts. If there’s something newsworthy happening in your space...
0 Comments2 Minutes
June 27, 2018
Data-Driven Homepage Design
I’ve designed a lot of websites. Personal websites, SaaS websites, eCommerce sites. Traditional media websites. Agency websites...
0 Comments6 Minutes
June 14, 2018
Why Change: Defeating Status Quo Bias
Funny story: I saw Tim Riesterer speak at a conference in Scottsdale two years ago and got so fired up by his presentation that when I got home...
2 Comments18 Minutes
June 10, 2018
Trojan Horse Surveys
A while back, my colleague and managing editor at Vendasta, Dew Smith, had a great idea to combine our research surveys...
0 Comments5 Minutes
June 4, 2018
HubSpot’s Secret Weapon: The Thought Leadership Committee
In his book The Sales Acceleration Formula, Mark Roberge—former CRO of HubSpot—outlines the exact tactics that HubSpot used...
2 Comments9 Minutes
May 19, 2018
5-Step Slack Hack for Sales and Marketing Alignment
How great would it be if everyone in sales and marketing shared helpful feedback about the prospects...
2 Comments9 Minutes
May 10, 2018
Flagship Content Marketing Strategy
Raise your hand if you think you have too much content. Looking around the imaginary room right now, I’d say most hands...
4 Comments5 Minutes
May 8, 2018
Gary Vaynerchuk’s $1.80 Instagram Strategy
Here’s another great Gary Vee tactic called the $1.80 Instagram strategy. The gist is simple...
3 Comments3 Minutes
May 1, 2018
Dennis Yu’s $1/Day Social Marketing Strategy
“Dollar a Day” is the crown-jewel of Dennis Yu’s social marketing strategy.
3 Comments2 Minutes
April 15, 2018
Blueprints for a Viral Loop on LinkedIn: Saying “Yes”
Viral loops can be difficult to pull off, but this one is so simple it hurts. The strategy comes from Anna Vital’s post on the Ahrefs blog...
0 Comments5 Minutes
April 10, 2018
Hacking Content Marketing With Ahrefs
Josh Fechter’s Facebook Group, Badass Marketers and Founders, is bursting with great content marketing strategy ideas...
1 Comment1 Minutes
March 27, 2018
Facebook Lead Ads Done Right Every Time
Facebook lead ads have been responsible for over half of the growth my team at Vendasta has driven in the last two years...
1 Comment8 Minutes
March 2, 2018
10/10/10 Hashtag Strategy for Instagram
Your goal with hashtags should be to reach the Explore page. That’s how you bring in hundreds...
27 Comments2 Minutes
January 22, 2018
Long-Form Sales Letters
Remember infomercials? The long, drawn-out sales pitch. The dramatic voiceover. The cheesy black-and-white reenactments...
0 Comments8 Minutes
November 10, 2017
Ideal Content Breakdown
When it comes to a content marketing strategy, what’s better: quality or quantity? In other words, is it better to publish a lot of content on a regular basis...
0 Comments9 Minutes
October 22, 2017
Outbound marketing the inbound way: How to fuel your sales engine
Four years ago, I was sitting at my desk in the marketing department—which, back then, consisted of myself...
4 Comments19 Minutes
October 1, 2017
“Does Your CXO Know?”
Gary Vaynerchuk gave a great keynote at HubSpot's Inbound conference. Here’s the best tactic.
1 Comment4 Minutes
September 12, 2017
Online Listings: The fastest way to improve your business overnight
Business listings hold the secret to potentially doubling—or even tripling—your marketing results overnight...
0 Comments34 Minutes
September 1, 2017
Online Reviews: Everything You Need to Know and Do
Online reviews are no joke (as much as there are endless hilarious and entertaining reviews out there). More than 88% of shoppers...
0 Comments33 Minutes
July 10, 2017
Data-Driven Blog Design
Here’s an oldie but a goodie from 2016. The topic? Data-driven blog design. Justin Brooke says he spent $30,000...
0 Comments6 Minutes