Welcome


Marketing is a tough business. It requires many skills both creative and technical, and it’s in flux today more than it ever has been.

I’m writing this blog with an emphasis on actionable articles about lead generation and leadership in marketing. I want to highlight the amazing work that’s being done in our industry by diving into the messy details and showing you how it works. Care to join? Subscribe and spread the word.

Subscribe now

Welcome


Marketing is a hard business. It requires many skills both creative and technical, and it’s in flux today more than it ever has been.

So I’m writing this blog with an emphasis on tactics, techniques, and process. My mission is to create actionable articles that teach valuable skills, both about lead generation and leadership in marketing. I want to highlight the amazing work that’s being done every day in our industry by diving into the messy details and showing you how it actually works. Care to join? Please subscribe and spread the word.

Subscribe now

White-label WordPress development for agency owners

Everything you need to know about white-label WordPress development, including pricing, discounts, vendors, and more.


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4 Comments18 Minutes

Ultimate guide to white-label digital products

Everything you need to know about white-label digital products, including best sellers, pricing strategies, top Marketplaces, and tips for maximizing margins.


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0 Comments25 Minutes

Ultimate guide to local SEO reseller solutions

Everything you need to know about local SEO reseller solutions, from products and services to pricing, providers, audits, and discounts.


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1 Comment23 Minutes

Best white-label social media management solutions for agencies

Ultimate guide to white-label social media management, from products and services to pricing, providers, and discounts.


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3 Comments24 Minutes

Huzzah! White-label Facebook Ads management agency owners can trust

Everything you need to know about white-label Facebook Ads management.


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6 Comments14 Minutes

Ca-ching! White-label PPC services for digital agencies

Ultimate guide to white-label PPC services, from pricing and delivery models to juicy discounts.


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7 Comments18 Minutes

Vendasta Pricing: Demystified! Complete Guide for 2023

Get a comprehensive look at Vendasta pricing in 2023. Includes full breakdown of subscriptions, fees, seats, product costs, add-ons, and more.


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7 Comments12 Minutes

Vendasta Review: A Complete Guide for 2023

The following is everything I know about Vendasta, including my honest, unbiased opinions about its software, support, pricing, alternatives, and more.


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7 Comments40 Minutes

Goodbye Vendasta

Eight years ago I was sitting at home with the remains of a crumbling start-up scattered around my apartment in Saskatoon, Saskatchewan. Video cameras. Swag. Lanyards...


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15 Comments9 Minutes

MasterClass just raised $100 million and here’s how I would spend it

When I was a kid I wanted to be a screenwriter. I read every book and blog and forum on screenwriting and pumped out dozens of scripts that never saw the light of day...


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0 Comments26 Minutes

Alec Baldwin has the best interview show in the world and more people should listen to it

Alec Baldwin + WNYC have the best interview podcast in the world and more people should listen to it. Here are 10 marketing suggestions to make it blow up.


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0 Comments34 Minutes

If I ran the NYT Crossword app, here’s what I’d do

My wife and I are NYT Crossword nuts. We solve it together. We analyze our stats together. We laugh at all of the Brooklyn 99 references together…


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0 Comments25 Minutes

Sam Ovens: Blueprints for a $20M webinar funnel

Forget his helicopter and his multimillion-dollar Manhattan loft—the coolest thing about Sam Ovens...


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9 Comments15 Minutes

17 Podcasts Every Marketer Should Listen To

The next time you’re stuck in traffic, running on a treadmill, or cleaning out the garage while simultaneously hiding from your mother-in-law...


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18 Comments14 Minutes

Emmy Award-Winning Content Marketing Strategy

A while ago I was scrolling through Facebook and saw a sponsored post with Anthony Bourdain’s face on it and the headline...


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3 Comments13 Minutes

Smart Remarketing: Dennis Yu’s 3×3 Video Grid

Dennis says successful marketing requires sequencing people through a WHY, HOW, and WHAT journey...


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2 Comments11 Minutes

Best of the Best Promo Ideas for Lead Gen

If you want to run a contest or giveaway for social media lead generation, you’re in luck...


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28 Comments6 Minutes

Why Stay: Remaining the Status Quo

In the last content marketing strategy I shared, I outlined the most effective framework for how to tell your...


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20 Comments7 Minutes

Tackling Personal Brands with the Topic Wheel

Anyone can build a personal brand to become a well-known influencer or sales machine. Better yet, you don’t need to be a celebrity to do it.


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0 Comments7 Minutes

Webinar Marketing: The Sam Ovens Framework

I wrote a teardown of the Sam Ovens consulting webinar in July, and it quickly became my most successful post ever...


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1 Comment6 Minutes

Repurposing Pillar Content

If Document, Don’t Create is the method by which Gary Vaynerchuk is constructing his “honey empire”, then pillar content...


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1 Comment5 Minutes

Cross-Interest Targeting

What Larry Kim calls the inverted unicorn ad targeting method, I call cross-interest targeting. Tomato, tomahto...


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0 Comments4 Minutes

Document, Don’t Create

Gary Vaynerchuk is an unstoppable content machine. On top of publishing five New York Times best sellers and thousands of online videos...


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0 Comments13 Minutes

Larry Kim’s Social PR Hack

Here’s a tactic that’s so simple it hurts. If there’s something newsworthy happening in your space...


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0 Comments2 Minutes

Data-Driven Homepage Design

I’ve designed a lot of websites. Personal websites, SaaS websites, eCommerce sites. Traditional media websites. Agency websites...


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0 Comments6 Minutes

Why Change: Defeating Status Quo Bias

Funny story: I saw Tim Riesterer speak at a conference in Scottsdale two years ago and got so fired up by his presentation that when I got home...


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2 Comments18 Minutes

Trojan Horse Surveys

A while back, my colleague and managing editor at Vendasta, Dew Smith, had a great idea to combine our research surveys...


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0 Comments5 Minutes

HubSpot’s Secret Weapon: The Thought Leadership Committee

In his book The Sales Acceleration Formula, Mark Roberge—former CRO of HubSpot—outlines the exact tactics that HubSpot used...


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2 Comments9 Minutes

5-Step Slack Hack for Sales and Marketing Alignment

How great would it be if everyone in sales and marketing shared helpful feedback about the prospects...


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2 Comments9 Minutes

Flagship Content Marketing Strategy

Raise your hand if you think you have too much content. Looking around the imaginary room right now, I’d say most hands...


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4 Comments5 Minutes

Gary Vaynerchuk’s $1.80 Instagram Strategy

Here’s another great Gary Vee tactic called the $1.80 Instagram strategy. The gist is simple...


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3 Comments3 Minutes

Dennis Yu’s $1/Day Social Marketing Strategy

“Dollar a Day” is the crown-jewel of Dennis Yu’s social marketing strategy.


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3 Comments2 Minutes

Blueprints for a Viral Loop on LinkedIn: Saying “Yes”

Viral loops can be difficult to pull off, but this one is so simple it hurts. The strategy comes from Anna Vital’s post on the Ahrefs blog...


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0 Comments5 Minutes

Hacking Content Marketing With Ahrefs

Josh Fechter’s Facebook Group, Badass Marketers and Founders, is bursting with great content marketing strategy ideas...


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1 Comment1 Minutes

Facebook Lead Ads Done Right Every Time

Facebook lead ads have been responsible for over half of the growth my team at Vendasta has driven in the last two years...


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1 Comment8 Minutes

10/10/10 Hashtag Strategy for Instagram

Your goal with hashtags should be to reach the Explore page. That’s how you bring in hundreds...


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27 Comments2 Minutes

Long-Form Sales Letters

Remember infomercials? The long, drawn-out sales pitch. The dramatic voiceover. The cheesy black-and-white reenactments...


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0 Comments8 Minutes

Ideal Content Breakdown

When it comes to a content marketing strategy, what’s better: quality or quantity? In other words, is it better to publish a lot of content on a regular basis...


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0 Comments9 Minutes

Outbound marketing the inbound way: How to fuel your sales engine

Four years ago, I was sitting at my desk in the marketing department—which, back then, consisted of myself...


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4 Comments19 Minutes

“Does Your CXO Know?”

Gary Vaynerchuk gave a great keynote at HubSpot's Inbound conference. Here’s the best tactic.


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1 Comment4 Minutes

Online Listings: The fastest way to improve your business overnight

Business listings hold the secret to potentially doubling—or even tripling—your marketing results overnight...


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0 Comments34 Minutes

Online Reviews: Everything You Need to Know and Do

Online reviews are no joke (as much as there are endless hilarious and entertaining reviews out there). More than 88% of shoppers...


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0 Comments33 Minutes

Data-Driven Blog Design

Here’s an oldie but a goodie from 2016. The topic? Data-driven blog design. Justin Brooke says he spent $30,000...


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0 Comments6 Minutes