Josh Fechter, founder of the wildly popular growth hacking group Badass Marketers and Founders, says your goal with hashtags should be to reach the Explore page. That’s how you bring in hundreds, if not thousands, of new likes and followers from a single post.
Instagram allows up to 30 hashtags per post, and Fechter recommends using all of them in order to maximize your chance of hitting the Explore Page.
Specifically, you should use them in the following way.
10 Smaller Hashtags (10,000 to 50,000 total posts)
10 Mid-size Hashtags (50,000 to 200,000 total posts)
10 Large Hashtags (200,000 – 2,000,000 total posts)
He says, “If you use this method with the right content and get a little lucky, you can scale up. You’ll get a handful of likes from being on the top posts of the smaller hashtags and a few more from the mid-size ones until you have so much engagement that the algorithm decides to try you out on the Explore page.”