Welcome
Marketing is a tough business. It requires many skills both creative and technical, and it’s in flux today more than it ever has been.
I’m writing this blog with an emphasis on actionable articles about lead generation and leadership in marketing. I want to highlight the amazing work that’s being done in our industry by diving into the messy details and showing you how it works. Care to join? Subscribe and spread the word.
17 Marketing Podcasts Every Marketer Should Listen To
The next time you’re stuck in traffic, running on a treadmill, or cleaning out the garage while simultaneously hiding from your mother-in-law...
Blueprints for a $20 million webinar funnel, inspired by Sam Ovens
Forget his helicopter and his multimillion-dollar Manhattan loft—the coolest thing about Sam Ovens...
Emmy Award-Winning Content Marketing Strategy
A while ago I was scrolling through Facebook and saw a sponsored post with Anthony Bourdain’s face on it and the headline...
Smart Remarketing: Dennis Yu’s 3×3 Video Grid
Dennis says successful marketing requires sequencing people through a WHY, HOW, and WHAT journey...
Best of the Best Promo Ideas for Lead Gen
If you want to run a contest or giveaway for social media lead generation, you’re in luck...
Why Stay: Remaining the Status Quo
In the last content marketing strategy I shared, I outlined the most effective framework for how to tell your...
Tackling Personal Brands with the Topic Wheel
Anyone can build a personal brand to become a well-known influencer or sales machine. Better yet, you don’t need to be a celebrity to do it.
Building a Social Community. Fast.
Here’s how to start a successful online community according to one of the best social media tribe-builders out there...
Webinar Marketing: The Sam Ovens Framework
I wrote a teardown of the Sam Ovens consulting webinar in July, and it quickly became my most successful post ever...
