Background
For the last ten years, I have been focused on creating predictable, scalable revenue growth for SaaS companies.
As VP of Demand Generation at Vendasta, I have led the company to the acquisition of over 1,200 clients in 50 countries, expanded the marketing team tenfold, and achieved 10x revenue growth by fueling our sales pipeline with qualified prospects.
Areas of Expertise
Here are some of the programs I have overseen in the last several years. This includes staying current with the entire marketing stack, from Pardot to WordPress to Google Ads (and 40+ others).
Web Development
Owning the goals, architecture, and CRO of large corporate websites.
Social Marketing
Crafting and optimizing effective social campaigns, particularly via Facebook.
Email Marketing
Creating compelling nurture funnels for both inbound and outbound initiatives.
SEO & SEM
Improving results by reducing Google Ads CPL and growing organic traffic.
Content Marketing
Developing content that stands out, including 100+ videos with +10M views.
Event Marketing
Experience organizing and marketing an international sales summit.
It's all about storytelling
From articulating a company's purpose to launching new products, I pride myself in my ability to tell stories that spark action. Watch the following videos that I wrote and produced to get a sense of my voice.
Awards
Awards are about as valuable as the points in Whose Line is it Anyway? That said, I consider these to be the exceptions, having helped three companies achieve ten of them combined.
DELOITTE FAST500
Top 500 Fastest-Growing Companies in N. America
PROFIT 500
Top 500 Fastest-Growing Companies in Canada
DELOITTE FAST50
Top 50 Fastest-Growing Companies in Canada
“Devon is a brilliant, brilliant guy...He’s really good at driving eyeballs. He gets it.”
—Jacqueline Cook, Chief Strategy Officer | Vendasta
“Devon is a brilliant, brilliant guy...He’s really good at driving eyeballs. He gets it.”
—Jacqueline Cook, Chief Strategy Officer | Vendasta
Get in touch
Questions, comments, or coffee invites? Send them here.
