Sam Ovens: King of the Webinar
Forget his helicopter and his multimillion dollar Manhattan loft—the coolest thing about Sam Ovens is his webinar funnel.
For those who don’t know, Sam is a consultant who went from working in his parents’ garage to making $20M in 4 years (Consulting.com).
Psst...Download all of Sam's templates for free after reading this article.
His is the type of sensationalized Facebook headline you see in your newsfeed and immediately discredit but can’t help clicking anyway because, y’know, you’re sitting on the toilet and it’s better than watching another video of your cousin’s children running around Chuck E. Cheese.
“Another millennial making millions of dollars with digital marketing?” you think. “Suuure.”
Then you start clicking around.
You find out that he’s legitimately on the Forbes 30 Under 30 Entrepreneur list…
He hangs out with the likes of Tai Lopez…
And his multimillion-dollar apartment appears to be real and not some questionably Photoshopped studio set that he rented out for an afternoon video shoot.
Say what you want about his accelerator program—plenty of people have both positive and not-so-positive reviews—but that’s not what I want to talk about.
I want to talk about his crazy good sales funnel.
I think Sam is a shining example of smart marketing combined with great sales acumen.
How much money does he actually make? I’m not sure, but this is how he does it.
How to Build the Sam Ovens Sales Funnel
The Sam Ovens funnel is a complete loop.
Visualized, it looks like this:
It starts with social ads, progresses through registration, triggers a series of welcome and reminder emails, and ends with a CTA back to the webinar registration page.
[Side note: if you’re wondering how to make sweet funnel visualizations like this, check out the tool Funnelytics.]
Step 1: Start with frickin’ good ads
Sam’s not-so-secret weapon is that he’s a great copywriter.
All of his ads take full advantage of his rags-to-riches personal story. They incite interest, inspire the audience, and spark action with a desirable promised land.
And they’re LONG. Not quite “broetry” style, but they pack a punch and get readers invested long before they click the first CTA.