Vendasta Pricing: Demystified! Complete Guide for 2023

The following is a comprehensive look at Vendasta pricing. For more information, refer to Vendasta: Uncensored! A complete guide and honest review from their ex-head of marketing

Vendasta Pricing: Demystified! Complete Guide for 2023

The following is a comprehensive look at Vendasta pricing. For more information, refer to Vendasta: Uncensored! A complete guide and honest review from their ex-head of marketing

Vendasta’s pricing is listed publicly on their website; however, if you’ve scrolled through it you probably have questions. That’s where this article comes in.

I’m going to describe Vendasta pricing in plain English and offer tips for maximizing value.

Bonus: if you’re looking for a discount, I can also help with that. Keep scrolling.

Vendasta Pricing: Overview

Here are the six main components of Vendasta pricing. We’ll dig deeper into each component, but it’s worth reviewing them upfront. Consider this the CliffsNotes version.

1. Subscriptions. Subscriptions range from $99/mo. to $1,579/mo. with custom enterprise plans available. There’s a Free tier, but it’s bare bones and it won’t suit your needs long term. You can save up to 25% on subscriptions by paying annually on a 1-year plan.

2. Onboarding fees. All tiers beyond Free have onboarding fees ranging from $750 to $1,500, unless you’re paying annually, in which case they will wave the onboarding.

3. Seats. Seats are for individual people at your company who will be able to use Vendasta, including salespeople, marketers, fulfillment professionals, and administrators. There are a certain number of seats included that vary depending on your subscription, and extras are available for $15/seat/mo. to $65/seat/mo. depending on your plan.

4. Product costs. Every product or service you resell through Vendasta has a wholesale cost that you can mark up however you want. The higher your subscription tier, the better discounts you get. Also, the more volume you bring in, the better your margins.

5. Prospecting & email usage. To help you market your company to potential clients, Vendasta includes two different prospecting tools with every subscription: Snapshot Reports and Local Business Online Toolkits. (More on those later; just understand that you get a certain number of each included with your subscription and you can purchase more if needed.)

6. Add-ons & Professional Services. A lot of Vendasta partners buy add-ons like strategy sessions and new websites for their own company. For organizations needing technical assistance with APIs and SSO, that is also available.

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Vendasta Pricing: Subscriptions

Here is a summary of Vendasta’s subscriptions. This is what Vendasta pricing works out to monthly, but remember there are annual plans, too.

Monthly1-year plan
Starter$99 / mo $79 / mo
Professional $749 / mo$599 / mo
Premium$1,579 / mo$1,299 / mo
EnterpriseContact VendastaContact Vendasta

Think of your subscription as your cost of entry—your hard cost—whereas the costs of the products and services you white label are variable, which we’ll cover in a bit. Once you’re earning more than the cost of your subscription, you’re profitable and off to the races.

Which subscription is best for you? Read my full Vendasta review for a detailed response here, but long story short I think most businesses should start with the annual Growth plan. That gives you access to white-label solutions, saves you on onboarding, unlocks more monthly email sends than the tier below it, and gives you enough time to ramp up and become successful with the platform. It’s the best value if you can swing it. If you’re a larger business with 50+ employees, or you need fully white-label marketing services (not grey-label), you’ll want to consider the higher plans.

Vendasta Pricing: Onboarding Fees

Software companies really want you to pay annually. It’s incredibly good for their economics and it helps to reduce churn, of which they’re deathly afraid.

Vendasta is no exception. Their main incentive for getting you to pay annually is to eliminate onboarding fees for all annual plans. If you insist on paying monthly instead, it will cost you. For this reason—plus the fact that Vendasta isn’t something you usually “try out” for a few months, as it’s often the backbone of a business’s go-to-market strategy—it’s wisest to go annual 99% of the time. No sense being half pregnant.

Vendasta Pricing: Seats

Seats can be used by salespeople, marketers, fulfillment professionals, administrators, or anyone else who will be using Vendasta at your company. Each subscription plan comes with a certain number of seats included: Starter: 1, Professional: 5. Premium: 10.

How many seats do you need? If you’re just getting started or it’s only you in your business, you’ll only need one seat, so technically you could get by on a lower subscription. (Per my comments earlier, I still recommend the Professional plan for other reasons.) What’s nice is if you need more seats, you can always purchase them individually. That’s why seats alone aren’t really a subscription-deciding factor.

💸 Looking for a Vendasta discount?

Get up to $1,200 off your Vendasta subscription!


Vendasta Pricing: Product Costs

Here’s where things get juicy: wholesale costs for Vendasta’s resellable apps and services.

Current prices for all products can be found in the Vendasta Marketplace. Simply sign up for a free trial and click Marketplace > Discover Products to see everything that you can resell, along with prices at different subscription levels and Vendasta’s suggested retail price.

vendasta pricing marketplace

Vendasta Marketplace shows pricing at your current subscription tier (first red box) compared to pricing at other tiers (second red box) and suggested retail price (third red box).

The products for which you can get discounts at higher subscription tiers are highlighted in green in the “Compare” column.

Remember that these discounts apply to many products, but not all. Again, check the Vendasta Marketplace for current pricing.

How should you determine retail pricing? As far as suggested retail pricing, consider Vendasta’s recommendations good starting points—just make sure you test, test, test. I’ve seen one agency charge $30/mo. while another charged $300/mo. for the exact same solution. Crazy! Position your offering carefully. Are you after volume? Are you targeting high-ticket verticals like dentists and doctors or lower-ticket verticals like pet stores and salons? What does the local market expect? Your go-to-market should determine your pricing strategy.

💸 Looking for a Vendasta discount?

Get up to $1,200 off your Vendasta subscription!


💡 Vendasta Pricing: Tips and Tricks

Here are some tips about Vendasta’s pricing you don’t want to miss.

Marketing Services are available at ANY subscription tier, but at the Premium Tier ($1,579) you can have access to a dedicated marketing manager who can work 100% under your brand. That means if you want Vendasta to do true fulfillment work, like building websites or posting on social for your clients, you’ll pay to access those services. Remember: those are only subscription costs. You still need to pay for the actual services.

Snapshot Reports cost $2 each, beyond those included in your subscription. A lot of people complain they should be free. On the other hand, some agencies position them as premium assessments and make serious bank. Here’s an agency owner explaining how she charges $349 for a $2 Snapshot Report.

Longer contracts save you a lot of money. A 1-year plan saves 25%. All annual contracts come with the benefit of no onboarding fees.

Referrals are a good way to offset costs. Vendasta doesn’t pay per lead, but you can earn up to 30% recurring revenue per new partner you refer. Sign up to become an affiliate partner here and start earning commissions today.

Over the years, Vendasta has created calculators that show how much you can make in various scenarios. The most recent version can be found halfway down their platform page.

It’s not perfect, but it’s better than nothing. The best way to get pricing on individual products is to sign up for a free account and check out the solutions directly or contact a salesperson.

Vendasta Pricing: Bottom Line

Vendasta pricing has a lot of factors, from subscriptions and onboarding fees to seats, product costs, add-ons, and more. Personally, I recommend the annual Professional package to most small and mid-sized agencies, while larger businesses may benefit from the higher tiers.

Whatever plan you go with, the goal is simple: make more money selling products through Vendasta than your subscription and you’re golden. May the odds be ever in your favor.

Still interested in Vendasta? Enter your email below and I’ll hook you up with the “Devon Discount”, worth upwards of $1,500. Don’t wait. Get started today.

Still interested in Vendasta?

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About the Author

Devon Hennig was Director of Marketing and VP of Demand Generation at Vendasta from 2012 to 2020. He is now VP of Marketing for Docebo (Nasdaq: DCBO). If you have any questions about Vendasta pricing, email him here.

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