In the last five years, I’ve generated more leads at a lower cost with social media than any other lead generation program—bar none.

How? As Gary Vaynerchuk would say, two words: underpriced attention.

It doesn’t mean other programs like SEM, email marketing, and traditional advertising aren’t effective anymore, but they have suffered from competitive saturation. Example: keywords that used to cost $0.30 on Google are now $30. From a CPC and CPA standpoint, social still offers a great deal in terms of eyeballs-per-dollar (for now).

Consider this article your shortcut to social media ROI. I’ll walk you through the most effective strategies from some of the smartest social marketers I know and share proven tactics that can work for any business. Guaranteed there will be at least one new technique that you’ll be able to implement straight away.