Welcome
Marketing is a tough business. It requires many skills both creative and technical, and it’s in flux today more than it ever has been.
I’m writing this blog with an emphasis on actionable articles about lead generation and leadership in marketing. I want to highlight the amazing work that’s being done in our industry by diving into the messy details and showing you how it works. Care to join? Subscribe and spread the word.
October 8, 2019
Smart Remarketing: Dennis Yu’s 3×3 Video Grid
Dennis says successful marketing requires sequencing people through a WHY, HOW, and WHAT journey...
October 2, 2019
Best of the Best Promo Ideas for Lead Gen
If you want to run a contest or giveaway for social media lead generation, you’re in luck...
September 30, 2019
Why Stay: Remaining the Status Quo
In the last content marketing strategy I shared, I outlined the most effective framework for how to tell your...
September 26, 2019
Tackling Personal Brands with the Topic Wheel
Anyone can build a personal brand to become a well-known influencer or sales machine. Better yet, you don’t need to be a celebrity to do it.
July 14, 2019
Building a Social Community. Fast.
Here’s how to start a successful online community according to one of the best social media tribe-builders out there...
May 2, 2019
Webinar Marketing: The Sam Ovens Framework
I wrote a teardown of the Sam Ovens consulting webinar in July, and it quickly became my most successful post ever...
February 10, 2019
Repurposing Pillar Content
If Document, Don’t Create is the method by which Gary Vaynerchuk is constructing his “honey empire”, then pillar content...
January 7, 2019
Automated Prospecting on LinkedIn
Here’s a great strategy for outbound lead generation with LinkedIn from Josh Fechter...
August 5, 2018
Cross-Interest Targeting
What Larry Kim calls the inverted unicorn ad targeting method, I call cross-interest targeting. Tomato, tomahto...