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Marketing is a tough business. It requires many skills both creative and technical, and it’s in flux today more than it ever has been.

I’m writing this blog with an emphasis on actionable articles about lead generation and leadership in marketing. I want to highlight the amazing work that’s being done in our industry by diving into the messy details and showing you how it works. Care to join? Subscribe and spread the word.

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Repurposing Pillar Content

If Document, Don’t Create is the method by which Gary Vaynerchuk is constructing his “honey empire”, then pillar content...

Automated Prospecting on LinkedIn

Here’s a great strategy for outbound lead generation with LinkedIn from Josh Fechter...

Cross-Interest Targeting

What Larry Kim calls the inverted unicorn ad targeting method, I call cross-interest targeting. Tomato, tomahto...

Powerlikes and Engagement Pods on Instagram

Powerlikes are likes and comments from a network of large accounts (usually with at least 20k followers, but as high as 100k+)...

Document, Don’t Create

Gary Vaynerchuk is an unstoppable content machine. On top of publishing five New York Times best sellers and thousands of online videos...

Funnel Mapping Tools

Data-driven marketers have an attraction toward funnels bordering on the type of timeless love found in Titanic or Romeo and Juliet...

Harvesting Viral Content

Sometimes you need to take a break from selling, selling, selling and nurture your audience...

Larry Kim’s Social PR Hack

Here’s a tactic that’s so simple it hurts. If there’s something newsworthy happening in your space...

Data-Driven Homepage Design

I’ve designed a lot of websites. Personal websites, SaaS websites, eCommerce sites. Traditional media websites. Agency websites...