Blog
This is where I publish articles about marketing and consulting projects. If you're looking for where I document my journey as a solopreneur, see Field Notes.
Tackling Personal Brands with the Topic Wheel
Anyone can build a personal brand to become a well-known influencer or sales machine. Better yet, you don’t need to be a celebrity to do it.
Webinar Marketing: The Sam Ovens Framework
I wrote a teardown of the Sam Ovens consulting webinar in July, and it quickly became my most successful post ever...
Repurposing Pillar Content
If Document, Don’t Create is the method by which Gary Vaynerchuk is constructing his “honey empire”, then pillar content...
Cross-Interest Targeting
What Larry Kim calls the inverted unicorn ad targeting method, I call cross-interest targeting. Tomato, tomahto...
Document, Don’t Create
Gary Vaynerchuk is an unstoppable content machine. On top of publishing five New York Times best sellers and thousands of online videos...
Larry Kim’s Social PR Hack
Here’s a tactic that’s so simple it hurts. If there’s something newsworthy happening in your space...
Data-Driven Homepage Design
I’ve designed a lot of websites. Personal websites, SaaS websites, eCommerce sites. Traditional media websites. Agency websites...
Why Change: Defeating Status Quo Bias
Funny story: I saw Tim Riesterer speak at a conference in Scottsdale two years ago and got so fired up by his presentation that when I got home...
Trojan Horse Surveys
A while back, my colleague and managing editor at Vendasta, Dew Smith, had a great idea to combine our research surveys...
HubSpot’s Secret Weapon: The Thought Leadership Committee
In his book The Sales Acceleration Formula, Mark Roberge—former CRO of HubSpot—outlines the exact tactics that HubSpot used...
5-Step Slack Hack for Sales and Marketing Alignment
How great would it be if everyone in sales and marketing shared helpful feedback about the prospects...
Flagship Content Marketing Strategy
Raise your hand if you think you have too much content. Looking around the imaginary room right now, I’d say most hands...
Gary Vaynerchuk’s $1.80 Instagram Strategy
Here’s another great Gary Vee tactic called the $1.80 Instagram strategy. The gist is simple...
Dennis Yu’s $1/Day Social Marketing Strategy
“Dollar a Day” is the crown-jewel of Dennis Yu’s social marketing strategy.
Blueprints for a Viral Loop on LinkedIn: Saying “Yes”
Viral loops can be difficult to pull off, but this one is so simple it hurts. The strategy comes from Anna Vital’s post on the Ahrefs blog...
Hacking Content Marketing With Ahrefs
Josh Fechter’s Facebook Group, Badass Marketers and Founders, is bursting with great content marketing strategy ideas...
Facebook Lead Ads Done Right Every Time
Facebook lead ads have been responsible for over half of the growth my team at Vendasta has driven in the last two years...
10/10/10 Hashtag Strategy for Instagram
Your goal with hashtags should be to reach the Explore page. That’s how you bring in hundreds...
