Welcome
Marketing is a tough business. It requires many skills both creative and technical, and it’s in flux today more than it ever has been.
I’m writing this blog with an emphasis on actionable articles about lead generation and leadership in marketing. I want to highlight the amazing work that’s being done in our industry by diving into the messy details and showing you how it works. Care to join? Subscribe and spread the word.
Webinar Marketing: The Sam Ovens Framework
I wrote a teardown of the Sam Ovens consulting webinar in July, and it quickly became my most successful post ever...
Repurposing Pillar Content
If Document, Don’t Create is the method by which Gary Vaynerchuk is constructing his “honey empire”, then pillar content...
Automated Prospecting on LinkedIn
Here’s a great strategy for outbound lead generation with LinkedIn from Josh Fechter...
Cross-Interest Targeting
What Larry Kim calls the inverted unicorn ad targeting method, I call cross-interest targeting. Tomato, tomahto...
Powerlikes and Engagement Pods on Instagram
Powerlikes are likes and comments from a network of large accounts (usually with at least 20k followers, but as high as 100k+)...
Document, Don’t Create
Gary Vaynerchuk is an unstoppable content machine. On top of publishing five New York Times best sellers and thousands of online videos...
Funnel Mapping Tools
Data-driven marketers have an attraction toward funnels bordering on the type of timeless love found in Titanic or Romeo and Juliet...
Harvesting Viral Content
Sometimes you need to take a break from selling, selling, selling and nurture your audience...
Larry Kim’s Social PR Hack
Here’s a tactic that’s so simple it hurts. If there’s something newsworthy happening in your space...