Blog

This is where I publish articles to rank for my affiliate and consulting projects. If you're looking for where I document my journey as a solopreneur, see Field Notes.

Long-Form Sales Letters

Remember infomercials? The long, drawn-out sales pitch. The dramatic voiceover. The cheesy black-and-white reenactments...

Ideal Content Breakdown

When it comes to a content marketing strategy, what’s better: quality or quantity? In other words, is it better to publish a lot of content on a regular basis...

Outbound marketing the inbound way: How to fuel your sales engine

Four years ago, I was sitting at my desk in the marketing department—which, back then, consisted of myself...

“Does Your CXO Know?”

Gary Vaynerchuk gave a great keynote at HubSpot's Inbound conference. Here’s the best tactic.

Online Listings: The fastest way to improve your business overnight

Business listings hold the secret to potentially doubling—or even tripling—your marketing results overnight...

Online Reviews: Everything You Need to Know and Do

Online reviews are no joke (as much as there are endless hilarious and entertaining reviews out there). More than 88% of shoppers...

Data-Driven Blog Design

Here’s an oldie but a goodie from 2016. The topic? Data-driven blog design. Justin Brooke says he spent $30,000...