Background
For the last 10 years, I have built efficient sales and marketing engines for all sizes of businesses.
As VP of Demand Generation at Vendasta from 2012 to 2020, I was part of the leadership team that scaled the organization from 30 to 400+ people and transformed it into one of the fastest-growing SaaS companies in NA.
Today, as VP of Marketing at Docebo (NASDAQ, TSX: DCBO), I am focused on attracting enterprise customers and creating world-class learning experiences for brands like AWS, Uber, Walmart, Docusign, Bose, and more.
Areas of Expertise
Here are some of the areas I have overseen in the last several years. This includes staying current with the entire marketing stack and managing teams of 50+ marketing specialists.
Web Development
Owning the goals, architecture, and CRO of large corporate websites.
Social Marketing
Crafting effective social campaigns with industry-leading return on ad spend.
Email Marketing
Creating compelling nurture funnels for both inbound and outbound initiatives.
SEO & SEM
Improving results by reducing Google Ads CPL and growing organic traffic.
Content Marketing
Developing content that stands out, including 100+ videos with +10M views.
Event Marketing
Experience organizing and hosting international summits and events.
It's all about storytelling
From articulating a company's purpose to launching new products, I pride myself in my ability to tell stories that spark action. Watch the following videos that I wrote and produced to get a sense of my voice.
Awards
Awards are about as valuable as the points in Whose Line is it Anyway? That said, I consider these to be the exceptions, having helped three companies achieve ten of them combined.
DELOITTE FAST500
Top 500 Fastest-Growing Companies in N. America
PROFIT 500
Top 500 Fastest-Growing Companies in Canada
DELOITTE FAST50
Top 50 Fastest-Growing Companies in Canada
“Devon is a brilliant, brilliant guy...He’s really good at driving eyeballs. He gets it.”
—Jacqueline Cook, Chief Strategy Officer | Vendasta
“Devon is a brilliant, brilliant guy...He’s really good at driving eyeballs. He gets it.”
—Jacqueline Cook, Chief Strategy Officer | Vendasta
Get in touch
Questions, comments, or coffee invites? Send them here.