Marketing

For ten years I was a marketing executive in tech. Now I consult and promote my own projects, which is pretty much my Ikigai.

Current projects

→ Marketing consulting. I develop deep-dive articles, video content, and marketing plans for SaaS companies to help them generate demand and protect their online reputations. Need help with pipeline? Drop me an email.

→ Affiliate marketing. I make a good chunk of change with affiliate marketing, and now I’m aiming to 10x it. Passive income FTW.

→ Entertainment & media. From kids’ books to business content, I’m focused on developing my many media projects, including two popular TikTok channels: one for compensation & career tips (@BoardroomConfidential) and another for writing advice & horror content (@TheGrimReader).

Executive background

→ VP of Marketing @ Docebo (Nasdaq: DCBO). Oversaw Docebo’s global marketing org in NA, EMEA, and APAC. Played a critical role in scaling the business from $80M to $130M ARR. Led team of 105 marketers and SDRs at its peak.

→ VP of Demand Generation @ Vendasta. Oversaw Vendasta’s customer acquisition funnel, from lead generation to closed deals. Grew marketing team from 3 to 20 and played key role in scaling from $10M to $80M ARR.