Accelerate your career. Maximize your comp.
Learn how to operate like a world-class VP and maximize your compensation with 80+ frameworks from top execs.
Accelerate your career. Maximize your comp.
Learn how to operate like a world-class VP and maximize your compensation with 80+ frameworks from top execs.
Limited-time 80% off special ends in
No one tells you how to be VP
Problem: No one teaches you how to be a good VP, let alone a great one.
There are countless books and courses and podcasts for founders, CEOs, investors, managers, consultants, and other top dogs…
But there are no blueprints for being VP.
Why is this a problem?
Because here’s the issue: you’ve gotten this far by being a good operator.
Now, you are entering a whole new ballgame.
I have been VP at both start-ups and public companies, and if there is anything I could go back and wish for, it’s that I would’ve had someone early in my career tell me how to approach the following.
✅ How to hire A-Players and motivate them
✅ How to negotiate VP comp packages
✅ How to take big swings
✅ How to deal with intense founders and C-Suites
✅ How to do strategic planning properly
✅ How to maintain team culture without being everyone’s friend
✅ How to create operating models and playbooks
✅ How to develop North Star Metrics
✅ How to master the art of executive slide decks
✅ How to build professional development plans
✅ How to run contests and throw celebrations that are actually fun
✅ How to structure your own job offer and get more equity
I could have accelerated my career by 10 years if I’d had answers to the above.
Instead, I made a ton of mistakes. I got scars. I learned lessons the hard way.
Now I’d like to share everything I’ve picked up with you.
What you are about to read is a playbook from my time in the trenches, complete with 80+ frameworks and resources I’ve picked up from other VPs along the way.
This is not just a book. These are blueprints you can use to get better at your job and look good to your executive team. Let me show you how I set myself up for an accelerated career and how to maximize your own trajectory.
Introducing HOW TO BE VP
HOW TO BE VP is a playbook for VPs in any industry. Written by a VP with 10+ years experience running teams at public and private companies, it’s a hands-on guide packed with frameworks and resources.
Special offer! Purchase now and get an 80% discount.
Special offer! Purchase now and get an 80% discount.
What's inside HOW TO BE VP?
I believe that being a terrific VP is about mastering three areas: hiring, communication, and culture. This playbook is divided into those three pillars. It will also teach you how to negotiate better comp so you don’t leave anything on the table.
I. Hiring
Learn how to hire A-Players with a proven framework that’s backed by behavioral science.
II. Communication
Learn how to communicate up to executives and communicate down more effectively.
III. Culture
Create a roaring culture within your teams with 30+ team activities, contests, and coaching exercises.
IV. Compensation
Learn how to negotiate your comp package more effectively and generate long-term wealth.
Want a closer look at the content?
Here’s the full Table of Contents. Over 200 pages of resources and frameworks you can copy.
That's 200+ pages of frameworks, 35+ templates, 1 ultimate guide to VP compensation, and FREE access to a community of VPs.
And if you order today, you'll get a FREE gift!
I want to make sure this is a “no-brainer” for you, so if you order How to Be VP today, I’ll send you a free copy of Tales From the VP Trenches.
These are true, laugh-out-loud stories from real VPs. A few of the titles include:
- The one where I had diarrhea during my own keynote
- The one where Rick woke up on Excalibur’s lawn in Vegas
- The one where Sam closed a $17M deal at a bar in San Fran
- The one where we fired Ian for doing shrooms on the company camping trip
- The one where Ed ran up a $2,700 dinner on his wife’s credit card
- The one where the Italian CEO called me “Fantozzi”
- The one where the company lost $600M due to a bad review on Glassdoor
- The one where Susan saved her job with Google Sheets
- The one where we pulled the plug on a $20M acquisition
- The one where we accidentally ordered 20k fidget spinners
- The one where Magnus went skinnydipping at Del Coronado
Already smirking? Wait until you read the stories. Tales from the VP Trenches is yours FREE ($35 value) if you order How to Be VP today.
Why learn from me?
- 10+ years experience running teams at private and public companies
- 2x VP of Marketing at two separate billion-dollar companies
- 6x best-selling author and international speaker
- Top-rated sessional instructor at University of Toronto
Ready to accelerate your career?
Lifetime access includes:
• 230+ pages of VP frameworks for any industry
• 35+ templates for hiring, communication, & culture
• 1x guide to VP compensation, including cash + equity
• 10+ true VP stories guaranteed to make you laugh
• Unlimited access to a community of VPs who can help you negotiate your next job offer and answer questions
100% satisfaction guaranteed
If you’re worried this will be another sh**ty guide and you’re not 100% satisfied, I will happily process a full refund for you within 30 days. No questions asked.
Limited-time 80% off special ends in
Don't wait! Accelerate your career today
By following this playbook you will learn everything I’ve learned—and avoid the mistakes I’ve made—in 10+ years as an operator and VP of both start-ups and billion-dollar companies. You will get a head start on your peers. You won’t have to worry whether you negotiated the best comp package. You will have a mentor in your pocket for the hardest situations you encounter. Let’s get started!
Frequently asked questions
This resource is for VPs who are looking to take their career to the next step. It’s been used by people who just got promoted to VP for the first time and VPs who have years of experience running teams at public or private companies. There are valuable resources and frameworks for all industries and experience levels.
Great! This will be incredibly valuable for you, too. First, a lot of the frameworks apply to directors and managers, so you can use them to improve in your current role. Second, it will help you know how to negotiate as a VP when the time comes and provide an operating model that you can use to improve your leadership abilities. Win win.
Yes. If you’re worried this will be another sh**ty guide and don’t find it’s worth your money, I will happily process a refund for you within 30 days. No questions asked.
There is no video course yet, but it’s in the works. When it launches, everyone who purchased this guide will be grandfathered in at a deeply discounted rate. Of course, there will be no obligation to buy the course. Everything you need is in this guide and this is the best price you’ll get for the information.
Yes. I have personally lost out on a lot of cash and equity by not knowing how to negotiate senior comp packages before, and I don’t want other VPs making the same mistakes. If you purchase this guide, I am happy to connect and give you my two cents on how to improve your comp.
Lifetime access includes:
• 230+ pages of VP frameworks for any industry
• 35+ templates for hiring, communication, & culture
• 1x guide to VP compensation, including cash + equity
• 10+ true VP stories guaranteed to make you laugh
• Unlimited access to a community of VPs who can help you negotiate your next job offer and answer questions
