Welcome to

MAKE IT HAPPEN!

Make It Happen with Devon Hennig is equal parts marketing, mindset, and storytelling.

From fresh episodes of Daily Demand Gen—an actionable show about generating leads and acquiring customers—to fired-up speeches on sales, marketing, and business, you'll get everything you need to make change happen.

Looking for the vlog?

More of a visual person than an audiophile? You're in luck! A lot of Make It Happen isn't just a podcast—it's also a vlog. Check it out on YouTube here.

Episode Archive

What do Kim Kardashian, Margaret Atwood, and Kevin Bacon have in common? Wealthsimple’s content marketing strategy, of course! I went behind the scenes to see how they’ve managed to take Hollywood by storm and execute better influencer marketing than pretty much anyone else.

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Sam Ovens is a terrific salesperson and controversial consultant wrapped into one. Say what you want about his accelerator—his dead-simple webinar funnel and social ads cut through news feeds like swords through Game of Thrones characters’ necks. Learn how and hijack the blueprints for yourself.

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Assembling a demand generation team is stressful. Here’s invaluable advice from pros like Jason Lemkin, Gary Vaynerchuk, and Matt Barby on who to hire first, how to scale your efforts, and how to negotiate salaries—including yours.

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Stanford found that 80% of people who work their way through a buyer’s journey end up making no decision at all. Researchers call it “status quo bias”, and it means that your biggest competitor isn’t actually a competitor at all—it’s your prospect’s natural preference for inaction. Here's a 4-step framework for tipping the science in your favor.

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In the inaugural episode of Daily Demand Gen, we kick things off right with a 4-step process for prioritizing your lead generation strategies. Find out how companies like HubSpot get quick wins on the board, which programs to establish first, and when to take big swings.

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Welcome to the introduction of Daily Demand Gen, a podcast for sales and marketing leaders who like big ideas and blueprints outlining how to execute them. From step-by-step tips to field-tested tactics, borrow brilliant lead generation strategies from the most successful practitioners in the biz.

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What's next? Steal my blueprints!

Check out the biggest collection of lead generation resources in the biz, from budgeting templates to forecasting sheets to hiring guides. Don’t waste time reinventing the wheel when it’s figured out for you!

Blueprints for Lead Generation

“Devon is a brilliant, brilliant guy...He’s really good at driving eyeballs. He gets it.”

—Jacqueline Cook, Chief Strategy Officer | Vendasta

“Devon is a brilliant, brilliant guy...He’s really good at driving eyeballs. He gets it.”

—Jacqueline Cook, Chief Strategy Officer | Vendasta

Get in touch

Questions, comments, or coffee invites? Send them here.